Video...and what it killed...

So.

The ABC movement is heating up. I’m starting to see a lot of anti-Conservative YouTube footage making the rounds on the net.

Here’s one, and another, one more and finally this.

The first two vids are clearly Liberal party sponsored. I think its worth noting that while the Conservatives and the NDP are all over television delivering their election party platforms, the Liberals have largely retreated, reduced to delivering their message online. If I was being generous I would say it’s because they’re attempting to reach younger, more technologically developed voters. However I doubt that’s the case.

It’s more likely that budgetary constraints have restricted the party’s ability to compete at the same level as some of their other political counterparts. And while I’m not discounting traditional media, I think the side effect of the Liberal funding crunch has accelerated the shift towards moving the whole political communications process online. Which is a good thing.

I don’t recall seeing nearly this kind of online exposure in the last election. Maybe people are more dissatisfied with the current government, or perhaps in the two years since the last federal election the net has permeated our lives that much more. That’s a question for bigger brains than mine.

But just look at the number of protest videos out there. Anyone with some basic editing software and access to the internet has just as much of an opportunity to make their political POV known as the biggest media outlets. (More if you consider that media advertising buys are usually done on a regional basis and not all areas are covered equally.)

Joe or Jane blow who’ve got a beef to pick with, say, the Green Party, can slap together a video in Montreal and the next day they’re talking about it in Kamloops. It’s exciting stuff and opens the doors of the electoral process that much wider. And while the concept of viral video, or protest videos, is nothing new, I’ve never seen it used to this extent in a Canadian election before.